Tweets were originally restricted to characters , but on November 7, , this limit was doubled for all languages except Chinese, Japanese, and Korean. The service rapidly gained worldwide popularity. In , more than million users posted million tweets a day,  and the service handled an average of 1. Eastern Time that day. Tweets were originally restricted to characters , but on November 7, , this limit was doubled for all languages except Chinese, Japanese, and Korean. The service rapidly gained worldwide popularity. In , more than million users posted million tweets a day,  and the service handled an average of 1. Eastern Time that day. Twitter (/ˈtwɪtər/) is an American online news and social networking service on which users post and interact with messages known as "tweets". Tweets were originally restricted to characters, but on November 7, , this limit was doubled for all languages except Japanese, Korean, and Chinese. “Peace cannot be kept by force; it can only be achieved by understanding.” - Albert Einstein #PeaceDay.
Tweets were originally restricted to charactersbut on November 7,this limit was doubled for all languages except Chinese, Japanese, and Korean. The service rapidly gained gapping 1.MOV popularity. Inmore than million users posted million tweets a Twittwr,  and the service handled an average of 1. Eastern Time that day. Twitter's origins lie in a "daylong brainstorming session" held Twitter board members of the podcasting Twitter Odeo.
Tweets were originally restricted to characters , but on November 7, , this limit was doubled for all languages except Chinese, Japanese, and Korean. The service rapidly gained worldwide popularity. In , more than million users posted million tweets a day,  and the service handled an average of 1. Eastern Time that day. Twitter's origins lie in a "daylong brainstorming session" held by board members of the podcasting company Odeo. Jack Dorsey , then an undergraduate student at New York University , introduced the idea of an individual using an SMS service to communicate with a small group.
The decision was also partly due to the fact that the domain twitter. The definition was 'a short burst of inconsequential information,' and 'chirps from birds'.
And that's exactly what the product was. The first Twitter prototype, developed by Dorsey and contractor Florian Weber, was used as an internal service for Odeo employees  and the full version was introduced publicly on July 15, With Twitter, it wasn't clear what it was. They called it a social network, they called it microblogging, but it was hard to define, because it didn't replace anything. There was this path of discovery with something like that, where over time you figure out what it is.
Twitter actually changed from what we thought it was in the beginning, which we described as status updates and a social utility. It is that, in part, but the insight we eventually came to was Twitter was really more of an information network than it is a social network. Panelists and speakers mentioned the service, and the bloggers in attendance touted it. Social software researcher danah boyd said Twitter was "owning" the conference.
And we just did! Creamer on January 22, The company experienced rapid initial growth. It had , tweets posted per quarter in This grew to million tweets posted per quarter in In February , Twitter users were sending 50 million tweets per day. Twitter's usage spikes during prominent events. For example, a record was set during the FIFA World Cup when fans wrote 2, tweets per second in the thirty-second period after Japan scored against Cameroon on June The record was broken again when 3, tweets per second were posted after the Los Angeles Lakers ' victory in the NBA Finals on June 17,  and then again at the close of Japan's victory over Denmark in the World Cup when users published 3, tweets per second.
Twitter acquired application developer Atebits on April 11, The application, now called "Twitter" and distributed free of charge, is the official Twitter client for the iPhone, iPad and Mac. From September through October , the company began rolling out "New Twitter", an entirely revamped edition of twitter.
Changes included the ability to see pictures and videos without leaving Twitter itself by clicking on individual tweets which contain links to images and clips from a variety of supported websites including YouTube and Flickr , and a complete overhaul of the interface, which shifted links such as ' mentions' and 'Retweets' above the Twitter stream, while 'Messages' and 'Log Out' became accessible via a black bar at the very top of twitter.
As of November 1, , the company confirmed that the "New Twitter experience" had been rolled out to all users. On April 5, , Twitter tested a new homepage and phased out the "Old Twitter".
In addition to the Home tab, the Connect and Discover tabs were introduced along with a redesigned profile and timeline of Tweets. The site's layout has been compared to that of Facebook. Yandex, a Russian search engine, finds value within the partnership due to Twitter's real time news feeds. Twitter's director of business development explained that it is important to have Twitter content where Twitter users go. In April , Twitter announced that it was opening an office in Detroit , with the aim of working with automotive brands and advertising agencies.
Vine videos shared on Twitter are visible directly in users' Twitter feeds. Twitter hit million monthly active users in September On January 28, , Twitter acquired Crashlytics in order to build out its mobile developer products. CardSpring enables retailers to offer online shoppers coupons that they can automatically sync to their credit cards in order to receive discounts when they shop in physical stores. The partnership is intended to help businesses use Twitter data to understand their customers, businesses and other trends.
On February 11, , Twitter announced that it had acquired Niche, an advertising network for social media stars, founded by Rob Fishman and Darren Lachtman. On September 12, , Twitter announced that it had filed papers with the U. This decision was widely viewed to be a reaction to the botched initial public offering of Facebook.
He said while Twitter would "never lose that feeling" of speed, users could do more with the text. As chief executive officer , Dorsey saw the startup through two rounds of capital funding by the venture capitalists who backed the company. On October 4, , Williams made an announcement saying that he will stay with the company and "be completely focused on product strategy".
Dorsey and Mr. Costolo forged a close relationship" when Williams was away. He was focused on developing a new startup, and became a member of Twitter's board of directors, and promised to "help in any way I can".
In , Stone was still with Twitter but was working with AOL as an "advisor on volunteer efforts and philanthropy". At that time he split his schedule with Square where he is CEO , whose offices are within walking distance of Twitter's in San Francisco.
In September , board members and investors Fred Wilson and Bijan Sabet resigned from Twitter's board of directors. Twitter has become internationally identifiable by its signature bird logo, or the Twitter Bird. The original logo, which was simply the word "Twitter", was in use from its launch in March until September It was accompanied by an image of a bird which was a piece of clip art created by the British graphic designer Simon Oxley.
A tweet from an employee that works on the company's platform and API discussed the evolution of the "Larry the Bird" logo with Twitter's creative director and it was revealed that it was named after Larry Bird of the NBA's Boston Celtics fame. This detail had been confirmed when the Boston Celtics' director of interactive media asked Twitter co-founder Biz Stone about it in August In , Twitter unveiled its third logo redesign, replacing Larry the Bird with an updated icon simply named as the "Twitter Bird," as seen to the right.
As of this logo revision, the word "Twitter" and the lowercase letter "t" are no longer used, with the bird becoming the sole symbol for the company's branding. On May 30, Twitter announced, "Starting today, we're rolling out a new font on twitter. Tweets are publicly visible by default, but senders can restrict message delivery to only their followers.
Users can tweet via the Twitter website, compatible external applications such as for smartphones , or by Short Message Service SMS available in certain countries. Users can also " like " formerly "favorite" individual tweets. As a social network, Twitter revolves around the principle of followers. When you choose to follow another Twitter user, that user's tweets appear in reverse chronological order on your main Twitter page.
If you follow 20 people, you'll see a mix of tweets scrolling down the page: The first tweet was posted by Jack Dorsey creator at San Antonio -based market-research firm Pear Analytics analyzed 2, tweets originating from the United States and in English over a two-week period in August from Users can group posts together by topic or type by use of hashtags — words or phrases prefixed with a " " sign.
Similarly, the " " sign followed by a username is used for mentioning or replying to other users. In late , the "Twitter Lists" feature was added, making it possible for users to follow ad hoc lists of authors instead of individual authors. Through SMS, users can communicate with Twitter through five gateway numbers: There is also a short code in the United Kingdom which is only accessible to those on the Vodafone , O2  and Orange  networks.
In India, since Twitter only supports tweets from Bharti Airtel ,  an alternative platform called smsTweet  was set up by a user to work on all networks.
The tweets were set to a largely constrictive character limit for compatibility with SMS messaging, introducing the shorthand notation and slang commonly used in SMS messages. The character limit also increased the usage of URL shortening services such as bit. Since June , Twitter has used its own t. In , Twitter announced that media such as photos, videos, and the person's handle, would not count against the already constrictive character limit.
A user photo post used to count for a large chunk of a Tweet, about 24 characters. A word, phrase, or topic that is mentioned at a greater rate than others is said to be a "trending topic". Trending topics become popular either through a concerted effort by users or because of an event that prompts people to talk about a specific topic.
Trending topics are sometimes the result of concerted efforts and manipulations by preteen and teenaged fans of certain celebrities or cultural phenomena, particularly musicians like Lady Gaga known as Little Monsters , Justin Bieber Beliebers , Rihanna Rih Navy and One Direction Directioners , and novel series Twilight Twihards and Harry Potter Potterheads.
Twitter has altered the trend algorithm in the past to prevent manipulation of this type with limited success. The Twitter web interface displays a list of trending topics on a sidebar on the home page, along with sponsored content see image. Twitter often censors trending hashtags that are claimed to be abusive or offensive. Twitter censored the Thatsafrican  and thingsdarkiessay hashtags after users complained that they found the hashtags offensive.
There are numerous tools for adding content, monitoring content and conversations including Twitter's own TweetDeck , Salesforce. As of [update] , fewer than half of tweets posted were posted using the web user interface with most users using third-party applications based on an analysis of million tweets by Sysomos.
In June , after being criticized by Kanye West and sued by Tony La Russa over unauthorized accounts run by impersonators, Twitter launched their 'Verified Accounts' program. In July , Twitter announced a public application process to grant verified status to an account "if it is determined to be of public interest" and that verification "does not imply an endorsement. Verified status allows access to some features unavailable to other users, such as only seeing mentions from other verified accounts.
In a March 8, live-stream on Twitter's Periscope, Dorsey discussed the idea of allowing any user to get a verified account. This has been released in countries with slow internet connection such as the Philippines. For many years, Twitter has limited the use of third-party applications accessing the service by implementing a , user limit per application.
This was done to increase security and improve the user experience. This feature adds websites to the bottom of a tweet's permalink page. If a website embedded a tweet onto one of their stories, the tweet will show the websites that mentioned the tweet.